The feat was praised on Wednesday by Telegram founder Pavel Durov. He stated the constructing of the blockchain and the secondary market shall be open to the platform in three weeks.
“It is going to be wild,” Durov tweeted.
@@Snoopdogg’s digital collectible drop bought out in simply half-hour at present, producing $12 million in gross sales. A novel NFT, almost 1m deep, impressed by Snoop’s iconic model. The development of blockchain and the secondary market shall be made public on the twenty first. It is going to be wild. pic.twitter.com/deint5c2f4
-Pavel Durov (@durov) July 9, 2025
A complete of almost 1 million NFTs have been bought by Telegram’s in-app “ship presents” function, at costs starting from 200 to fifteen,000 stars. An NFT, or inappropriate token, is a singular digital asset recorded on a blockchain that may characterize possession of artwork, music, or digital gadgets.
Durov says each bit of the gathering was “impressed by Snoop’s iconic model,” and is tied right down to the newest monitor “Presents,” which was launched concurrently on YouTube.
Within the music video, information reporters say “Mr. Moneybag” Durov was handing out $17 billion to “his 106 youngsters,” and Snoop Dogg explains his characterization as a “Crip Strolling Capitalist.”
“Wakin’ wakes up early on a model new new day. Join your telephone and dress, then I plot the play,” the OG rapper rhymes, recounting the each day use of the app the place “important presence, digital resistance” prospers.
Some NFTs “proceed to thrive”
In line with analysts, the gathering was greater than only a superstar drop because the broader NFT market has cooled from its 2021 highs and NFTs are closing one after one other.
“The NFT market is definitely dropping momentum in comparison with its peak, however sure classes proceed to thrive,” stated Ryan Yun, senior analyst at Tiger Analysis. Decryption.
Observers proceed to search out traction in classes corresponding to Airdrop NFT and utility-based collectibles, and Snoop’s assortment seems to span each.
Given the efficiency of the gross sales, the feat represents “greater than a easy collaboration,” Yun stated. “That is the results of an aggressive, multi-channel advertising and marketing implementation, operated by the introduction of consideration and demand.”
Earlier this month, Telegram crossed a serious milestone as an Open Platform (TOP), the infrastructure builder behind the Open Community (TON) blockchain, and surpassed its $1 billion valuation pushed by mini-app adoption, pockets integration and elevated NFT exercise inside the app.
In Telegram, NFTs can be utilized straight inside the app and might be given to “in its social ecosystem.” This was an element that helped us push it as a “hub for the “design” group,” Yoon stated.
Specifically, its design decisions place telegrams as “creating genuine worth propositions by options corresponding to customized stickers and profile customization” and “a viable marketplace for practical NFT functions.”
