In accordance with reviews, Steak ‘n Shake publicly hinted at plans to broaden into El Salvador after attending the Bitcoin Histórico occasion in San Salvador on Wednesday and Thursday this week.
The quick meals chain, which started accepting Bitcoin in the US on Might 16, 2025, has highlighted the transfer as a part of its public picture. The corporate additionally rolled out a themed menu referred to as “Bitcoin Steak Burger” to commemorate the beginning of funds.
Bitcoin pleasant extension
In accordance with reviews, the chain first hinted at selling cryptocurrencies in an X put up on Might 9, 2025, stating {that a} crypto possibility could be coming quickly. The fee possibility will go dwell in any respect U.S. places on Might 16, 2025, and the corporate’s chief operations officer Dan Edwards informed reporters that the corporate goals to supply BTC in any respect places world wide.
The message is obvious. Steak ‘n Shake needs to be referred to as a service provider that welcomes BTC funds.
El Salvador is a superb nation 🇸🇻
We had the glory of serving tallow fries and handing out grass-fed and Wagyu beef tallow cooking oil at Bitcoin Nation.
The start of a gorgeous friendship https://t.co/VIyzL9OT3M
— SteaknShake (@SteaknShake) November 15, 2025
Speedy gross sales progress and analysts’ views
In accordance with reviews, the corporate’s same-store gross sales elevated by 11% within the second quarter after the rollout. The chain then reported a 15% improve in third-quarter same-store gross sales.
Analysts who regarded on the numbers stated that acceptance of cryptocurrencies possible drove the rise, though it’s tough to show a direct cause-and-effect relationship. The corporate’s third quarter progress was in comparison with quick meals giants. Throughout that interval, Steak & Shake outsold McDonald’s, Burger King, Taco Bell and Starbucks, in accordance with the report.
Social opinion, backlash, and reversal
Steak ‘n Shake sparked a robust response after they requested their followers if they need to add Ether as a fee possibility. Roughly 48,800 individuals expressed their opinion, and roughly 53% voted in favor. The ballot drew sharp feedback from some Bitcoin supporters.
We wish to thank Bitcoiners for serving to us obtain the very best same-store gross sales efficiency in our class. 👏
And consider it or not, this quarter noticed even greater progress. 🚀 pic.twitter.com/s2wuTwUPkb
— SteaknShake (@SteaknShake) November 14, 2025
One commentator, who recognized himself as Ron Sovereignty Swanson, wrote, “ETH is simply centralized rubbish. Bitcoin is a logo of freedom. If you happen to try this, you’ll lose all Bitcoiner clients, together with me.”
Then, on October 11, the corporate canceled the vote, posting, “Voting has been canceled. We stand with Bitcoiners. You’ve gotten made your alternative clear. Who steered this? I am again at my desk.”
Neighborhood affect on company selections
Primarily based on the report, this reversal reveals how vocal buyer teams can form enterprise selections. Steak ‘n Shake’s fast exit from the Ether concept means that it values supporting its Bitcoin-focused patrons.
That assist seems to be serving to the model within the crypto world, with the chain’s public stance changing into a scorching matter amongst Bitcoin followers on-line.
Featured pictures from Steak N Shake, charts from TradingView
