Pudgy Penguins ran an animated show on the Las Vegas Sphere throughout Christmas week, projecting penguin characters throughout the venue’s exterior screens.
In a put up to X, Pudsey Penguins stated the animation was livestreamed outdoors the Las Vegas Sphere on Christmas Eve. The Las Vegas Sphere is a well-liked domed venue wrapped in high-definition LED panels designed to show large-scale visuals throughout the Las Vegas Strip.
sauce: stubby penguin
Pudgy Penguins is an NFT undertaking based in 2021 and bought by entrepreneur Luca Netz in April 2022 for $2.5 million in Ether (ETH). As NFT revenues dwindled, Netz leveraged his shopper merchandise background to increase the undertaking past digital collectibles and into the manufacturing of bodily toys to generate money move.
“Toys generate a variety of income, however the margins are skinny,” Netz stated in an August interview with Cointelegraph. “We at the moment promote hundreds of thousands of {dollars} price of toys, however it took us some time to increase into that enterprise.”
What began as a short-term effort to increase the corporate’s runway has since advanced right into a core enterprise line, with Pudgy Penguins ending the 12 months with an estimated $50 million in income.
The corporate can also be prioritizing Instagram to advertise its model. As of this writing, the Pudgy Penguins account has roughly 2 million followers.
Pudsey Penguin’s Instagram channel. sauce: stubby penguin
2025 was a troublesome 12 months for NFTs
The NFT market started below strain in 2025, with gross sales exercise plummeting. Buying and selling quantity within the first quarter was $1.5 billion, down 63% 12 months over 12 months from $4.1 billion in the identical interval in 2024.
Though the financial downturn deepened in March, with month-to-month gross sales down 76% to $373 million from $1.6 billion a 12 months earlier, a couple of collections, corresponding to Pudsey Penguins, confirmed relative resilience.
By the tip of the 12 months, general market valuations had additionally declined. NFT market capitalization fell to about $2.5 billion in December, the bottom degree in 2025, based on CoinGecko information.
Nonetheless, regardless of the general market downturn, some NFT tasks have managed to carve a distinct segment on this discipline. One space that can present energy in 2025 is NFTs backed by real-world collectibles, significantly buying and selling playing cards, with platforms corresponding to Courtyard.io linking authenticated Pokemon playing cards to on-chain tokens that may be traded or redeemed.
A uncommon Pokemon card. sauce: Courtyard Io
In accordance with CryptoSlam, Courtyard has processed greater than 230,000 transactions and generated roughly $13.9 million in income up to now 30 days.
In an interview with Cointelegraph, Courtyard CEO Nicolas Le Jeune echoed the significance of utilizing blockchain as a “instrument, not a vacation spot.”
“The playing cards you purchase at Courtyard have no extra worth simply because they’re NFTs. Worth is the underlying asset. NFTs simply present a greater strategy to expertise it,” he stated.
