Reef Chain, an EVM-compatible blockchain geared toward opening up Web3 to common shoppers, has declared one among its largest three-year principal partnerships with Crawley City Soccer Membership. The settlement begins with the 2025-2026 season and marks Leaf Chain’s first vital transfer into sports activities advertising at a global degree.
⚽ Crawley City FC Partnership: Blockchain and soccer come collectively to open Leafchain to new potential customers! https://t.co/xvxO23o0zl
— 🐠Reef (@Reef_Chain) December 30, 2025
The partnership will see Leaf Chain branding have a robust presence on Crawley City’s house and away kits, and recognition at Broadfield Stadium and inside the membership’s official digital channels. The partnership goals to leverage the recognition of soccer as a world sport to succeed in new shoppers exterior of crypto circles.
Strategic transfer in the direction of mainstream adoption
This partnership is a strategic progress for Reef Chain because it goals to combine blockchain expertise into on a regular basis life. The worldwide side of soccer offers an efficient technique of schooling and participation, particularly for blockchain-based ecosystems with a concentrate on comfort and accessibility.
Based on Reef Chain Chief Operations Officer Derek E. Silva, the contract was a milestone for the mission. He emphasised that it is not simply sponsorship, however group collaboration, innovation, and real-world utility.
Silva mentioned that as a result of soccer has the facility to unite followers no matter their cultural background, it’s the good platform to display the facility of blockchain to enhance on a regular basis communication.
Deep group roots behind the commerce
That is in distinction to many business sponsorships, the place connections are established primarily based on long-term group involvement. Silva has been a part of the WAGMI United on-line group for a few years and has been actively watching matches alongside different supporters since 2022.
Silva was first launched to WAGMI United’s principal group supervisor, Entitled., who launched him to Crawley City’s vice chairman, Ben Levin. These casual relationships ultimately advanced into severe discussions and negotiations, leading to a three-year settlement. This actual basis is taken into account by the membership to be one of many strengths of the three way partnership.
Blockchain-powered fan expertise with Reef Chain
Among the many initiatives that Reef Chain is launching as a part of the collaboration are varied blockchain-enabled initiatives that can improve engagement ranges amongst followers. These are digital fan experiences, Web3-based community-oriented engagement with native followers and future-oriented matchday activations at Broadfield Stadium.
This partnership will permit Leafchain to introduce real-world makes use of of blockchain that aren’t associated to decentralized finance or transactions.
This mission will display how blockchain can carry sensible worth to the method in a real-world atmosphere, with a concentrate on fan interplay, digital identification, and engagement instruments.
A shared imaginative and prescient for innovation
The Leaf Chain grew to become a logical selection for Crawley City FC’s management because it suits in with the membership’s forward-thinking tradition. Co-chairman Preston Johnson mentioned WAGMI United is a company that has all the time centered on innovation in soccer operations and Leaf Chain suits nicely with the group’s imaginative and prescient.
Each organizations see this collaboration as a approach to discover new applied sciences and strengthen relationships with their respective communities. The deal may also considerably contribute to Leaf Chain’s profile within the European market, the place soccer is without doubt one of the strongest cultural forces.
