Swiss blockchain firm Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time buyer engagement instruments for companies.
In accordance with an announcement shared with crypto.information, the brand new Software program-as-a-Service platform is focused at companies seeking to transfer away from conventional loyalty programs constructed round static factors and membership playing cards.
The corporate says BrandBoost combines gamification instruments, tokenized incentives, digital collectibles, and AI-driven shopper analytics to create what it describes as a extra interactive loyalty expertise.
As manufacturers compete for repeated shopper consideration throughout on-line platforms, retail shops, sports activities venues, leisure occasions and related gadgets, companies more and more want programs that may reply immediately to buyer actions, slightly than counting on delayed reward mechanisms after a purchase order is accomplished, Hashgraph Group stated.
In accordance with knowledge the corporate cited from Deloitte’s 2025 Buyer Loyalty Research, 72% of customers stated loyalty applications enhance the quantity they spend with their favourite manufacturers, and 56% stated such applications enhance the quantity they spend.
Deloitte’s analysis additionally discovered that solely 51% of respondents actively take part in multiple loyalty program. This quantity was utilized by Hashgraph Group to focus on the competitors amongst manufacturers for sustained buyer engagement.
THG expands Hedera enterprise providing
Constructed on Hedera’s distributed ledger infrastructure, BrandBoost integrates THG’s AssetGuard pockets system with its IDTrust self-sovereign identification platform to assist what the corporate describes as safe and verifiable shopper interactions.
By the built-in Token Studio, companies can create model loyalty tokens that customers can earn, redeem, commerce, or spend by means of self-custody wallets.
Hashgraph Group co-founder and CEO Stephen Dyce stated the loyalty program is shifting away from a conventional points-based construction and towards a dwell digital engagement system.
“Loyalty applications are now not simply factors and perks, they’re about making a dwell engagement ecosystem the place customers work together with manufacturers in methods which are fast, related and customized,” Cube stated within the announcement.
“BrandBoost allows companies to work together and transact with customers in real-time, whereas enabling new monetization and income fashions by means of loyalty gamification fashions.”
This deployment provides to Hashgraph Group’s rising portfolio of enterprise Hedera merchandise.
Accenture joins the @Hedera Council to strengthen enterprise demand for trusted digital infrastructure that powers and secures agent AI at scale.
@HashgraphGroup thinks it is a welcome boost and exhibits additional validation as a basis for Hedera… pic.twitter.com/2Vz7kDWwTT
— Hashgraph Group (@hashgraphgroup) Might 8, 2026
Again in September 2025, the corporate launched TransAct, a managed transaction gateway that enables companies and authorities businesses to execute Hedera transactions with out instantly holding HBARs or managing cryptocurrency wallets.
On the time, Diess stated TransAct was designed to take away operational and compliance boundaries that had been slowing enterprise blockchain adoption by abstracting pockets administration, gasoline charges, and crypto accounting necessities behind conventional invoicing buildings.
Individually, Hashgraph Group additionally participated within the Swiss Municipal Blockchain Biodiversity Voucher initiative launched in Muri Bay Bern earlier this yr. The challenge launched tokenized biodiversity reward vouchers in Hedera, which residents may redeem for Swiss francs at native companies after collaborating in environmental conservation actions.
In its launch of BrandBoost, Hashgraph Group stated the platform may be deployed throughout sectors reminiscent of sports activities, media, leisure, and telecommunications, with firms in search of instruments to cut back subscriber churn and enhance viewers engagement by means of tokenized incentives and real-time engagement programs.
Truesense partnership provides localization layer
In parallel with the platform launch, THG introduced a strategic partnership with Truesense to combine ultra-wideband (UWB) expertise into BrandBoost. The corporate says the mixing will permit manufacturers to see bodily attendance and consumer location with centimeter-level accuracy throughout occasions and gamified campaigns.
Armando Caltabiano, co-founder and CEO of TrueSense, stated the partnership will assist a brand new monetization system tied to shopper participation, whereas additionally serving to cut back fraud and account-sharing abuse.
The businesses just lately introduced that they’ve accomplished a proof-of-concept deployment with a satellite tv for pc TV supplier in Latin America. There, BrandBoost was examined along side a UWB-enabled USB-TV dongle developed by Trusense to assist viewer engagement and content material monetization.
