- iota bases real-world tokenization on a “blue ocean” technique belongings, Transaction knowledge and ID.
- Graphics posted on social media distinction DeFi/NFT/gaming/meme cash with focus areas of knowledge, id, funds, and commerce finance.
iota introduced a “Blue Ocean” technique to construct the community as a spot to tokenize and commerce real-world knowledge, belongings, and identities on-chain. X’s message was: accompanied A decomposition diagram evaluating the “pink ocean” crypto class and the “blue ocean” set of use instances.
The pink ocean facet of this graphic lists crowded segments reminiscent of decentralized finance, NFTs, gaming, meme cash, AI tokens, basic real-world belongings, and long-term layer 1 and layer 2 competitors. Mix these areas with labels that point out market frictions, reminiscent of a fragmented ecosystem, lack of clear business focus, and remoted use instances.
Nevertheless, on the blue ocean facet, iota Place “Information” on the prime, adopted by “Id,” “Funds,” and “Commerce Finance” vertically. A ship is proven making its means alongside a blue ocean path, reinforcing the thought of shifting into much less conflict-prone territory.
iota is making a blue ocean, a brand new market the place real-world knowledge, belongings, and identities are tokenized and traded on-chain. pic.twitter.com/PSK0CyOYte
— iota (@iota) January 23, 2026
This distinction positions the community’s blue ocean technique: tokenization It begins with info and id and strikes in direction of transactional rails. Within the posting framework, tokenized knowledge and tokenized IDs grow to be inputs for on-chain commerce. Tokenized belongings are handled as objects that may be transferred and settled with clear data.
iotaFocus Areas: Information, Id, Funds, Commerce Finance
iotaThe framework focuses on tokenization as a strategy to signify off-chain info and claims. On-chain Objects that may be traded. This technique permits info to be bundled, verified, and exchanged. Moreover, funds are positioned as a bridge between tokenized objects and funds. By putting funds in the identical stack as id and knowledge, it gives a visible illustration of transactions which will require context, authentication, and traceability.
Commerce finance seems as an endpoint within the sequence, indicating the goal for tokenized documentation and on-chain fee coordination in industrial flows. iota Blue Ocean is described as a “new market” the place these parts are tokenized and traded on-chain.
This presentation aligns this technique with sensible classes generally related to company integration, compliance processes, and stakeholder coordination. Moreover, co-founder Dominic Schiener yesterday stated: stated The undertaking is working to carry the $35 trillion world commerce financial system on-chain utilizing tokenized belongings, digital id, and knowledge integrity.
of iota Token buying and selling in $0.0885acquire 1% Nevertheless, quantity has declined and stays at simply $12.4 million.

