Why does Upbit publish lists almost every day?

Upbit, Korea’s largest crypto trade, is actively increasing, including nearly one new token a day in September. Analysts say the technique is geared toward defending home market benefits as rival Bitham narrows the hole to inside 5%.

In the course of the race, the Senate additionally surged to highs, sparking issues over investor safety.

Upbit raises lists and protects market leads

On Wednesday, Upbit listed Linea (Linea). Lately, Upbit additionally added Pump.Enjoyable, Holoworld AI (Holo), OpenLedger (Open), WorldCoin (WLD), Flock.io (Flock), and Redstone (Pink). This introduced seven new tokens in simply 11 days. This exceeds the overall listings for August.

Upbit has historically adopted a conservative record method in comparison with its rivals. Nevertheless, native media experiences present that after Bithumb started filling the market share hole, the trade modified course.

High 10 Most Traded Cash on Upbits September eleventh / Supply: Coingecko

For instance, WLD, beforehand traded on Bithumb, Coinone and Korbit, has greater than doubled in per week, pushing Bithumb’s market share to 46% on Tuesday. Upbit instantly rebutted, unveiling its WLD record at 7pm and commenced buying and selling two hours later.

Knowledge from the Digital Asset Change Alliance (DAXA), the Korean Crypto Change Affiliation, reveals that as of late August, Bithumb listed 406 tokens.

The 2 exchanges have lengthy dominated the Korean crypto market. Bithumb briefly overtaked Upbit by a zero-fee buying and selling marketing campaign in late 2023, however shortly misplaced its lead. Analysts level out that the present challenges are much more necessary as Bithumb’s advantages got here with out particular promotions.

From January to August 2025, common each day buying and selling quantity reached $3.2 billion (₩4.4 trillion) for Upbit and $1.2 billion (₩1.6 trillion) for Bitham, totaling $4.4 billion (₩6 trillion). That determine almost doubled from the earlier 12 months’s $2.2 billion (₩2.9 trillion).

Wrist races trigger worry of investor safety

Business consultants warn that fierce competitors to record tokens might undermine due diligence. Accelerated critiques danger approving belongings that don’t meet the necessities. Within the second half of 2025 alone, Korea’s 5 largest victory-based exchanges listed 25 tokens, lots of which have been lower than a 12 months.

Upbit has strengthened its itemizing together with the record. I deleted 10 tokens in 2023, 3 tokens in 2024, and 11 tokens within the first eight months of 2025. Bithumb listed 26, 19 and 20 tokens over the identical interval, sustaining about 20 removals per 12 months. Upbit’s itemizing ratio jumped from 8% to 24%, whereas Bithumb eased from 24% to 21%.

An business official who requested anonymity stated, “Because the Korean market is proscribed to identify buying and selling, increasing itemizing has develop into the one aggressive instrument. Sarcastically, stricter rules burn fierce and fierce distances and erode traders’ protections.” He reveals that South Korean rules restrict exchanges to buying and selling solely and ban derivatives and different merchandise.

Why does Put up Upbit publish lists nearly each day? It first appeared in Beincrypto.