Hashgraph Group, a Swiss Web3 and AI know-how firm, has launched BrandBoost, a brand new platform designed to assist companies construct extra constructive buyer engagement by means of gamification and digital rewards.
BrandBoost operates as a SaaS platform, permitting manufacturers to create real-time interactions with no-code instruments, neighborhood challenges, digital collections, and personalised incentives. The system makes use of behavioral knowledge and AI analytics to assist companies construct stronger, extra direct relationships with their customers.
The platform is constructed on Hedera’s distributed ledger know-how and in addition integrates a number of merchandise from The Hashgraph Group. The corporate’s enterprise digital pockets resolution, AssetGuard, permits self-custodial storage, and IDTrust, IDTrust, helps create safe shopper profiles. Companies may challenge branded digital loyalty tokens that customers can earn, spend, commerce, and redeem.
The corporate additionally partnered with location and sensing know-how supplier Truesense to combine ultra-wideband know-how. This permits verification of proof of presence with excessive location accuracy throughout occasions and interactive campaigns. The businesses just lately examined the system in a pilot challenge with media and leisure suppliers in Latin America, demonstrating potential use circumstances for viewers engagement and content material monetization.
BrandBoost targets industries equivalent to sports activities, media, leisure, and communications, the place companies are more and more in search of new methods to enhance buyer retention and generate extra income streams.
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